Social Media Platforms (Updated)

Social Media Platforms (Updated)

With many new social media platforms on the rise, many people are starting to wonder where the best avenues for generating business are in terms of social media. With the inception of TikTok, and growth in popularity of LinkedIn, there may be some confusion as to the most effective way to distribute marketing resources through social media.

With Kartchner Marketing & Consulting Group, we do the groundwork for you. Based on research and experience, we can determine the most beneficial media platforms to dedicate your marketing efforts, so that no money is wasted, and your ROI is maximized.

For example, a Software Development company may be more inclined to promoting offers and services on LinkedIn vs. TikTok, for the obvious reason of demographics (LinkedIn – Business Professionals vs. TikTok – Kids/Young Adults). But in some scenarios it may not be as obvious and this is where we can really help. A second, less apparent example would be targeting small, local businesses on Facebook Paid Marketing vs. LinkedIn Paid Marketing, reason being that your business Facebook profile will generate more relevancy if it is actually located within the region that you are targeting, whereas LinkedIn may be a more broad-reach approach.

For more information on Social Media Marketing, give us a call today 949-633-4410!

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