03 Aug The Importance of a Good Logo
The year is 2000 and your company just launched. A family-friend designed your logo in Microsoft Paint and though it is just your company name in plain text, it’ll work. Fast forward to 2020. You still have the same logo. Not a big deal right? Wrong! In many instances, your logo is the absolute first thing your customer sees. It’s your frontline! It’s time to make a change.
More often than not, we will speak with customers that don’t see the value in a well thought out, strategically designed logo. A logo is a representation of your company as a whole, and by cutting-corners or trying to keep costs down, it reflects on your company’s personality and you may miss out on opportunities with perspective clients. First impressions are everything, even with your logo.
KMCG will design your company logo with marketing strategies in mind. We will identify your purpose and goal, and design your logo around that. We will present multiple options and will provide revisions within the scope of the design process. Ready to get started?