Why Would I Update My Website?

More often than not, customers will ask why updating their website is important, let alone necessary. There are a few big factors regarding this issue, and we usually only address this when we professionally feel it is absolutely necessary. Here are 3 main factors when reviewing an existing website and ultimately referring an overhaul.

  1. Mobile Optimization – This is one of the, if not THE most essential factor of updating a website. Many sites pre-2015 are not mobile optimized which makes for an awful user experience when the website is viewed on a mobile device. It’s imperative that your site functions properly on a mobile device as most website visits these days are done through a mobile device, not a desktop computer.
  2. Search Engine Optimization – Though your site may have the history long term, it may not be ranking to the most full potential. We proudly provide a well thought out, strategic, SEO plan for our customers and embed our keyword strategy into your pages.
  3. Aesthetics – Like trends, fashion and styles, what was ‘cool’ then, may not be ‘cool’ now. Staying up-to-date and modern will always give you an edge with your visual customers. First impressions are vital with website design and can make or break customer engagement. Having a beautifully designed, modern website is always going to give you the best chance against your competition.

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